A Business Case for Brand Management: Putting a Value on an Intangible Asset
I had the privilege to write about the importance of the intangible asset of "brand" for Inspired Studio. Businesses create value from...
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Just because you can get money, does not mean you have money.
I often tell my clients that just because they can get money does not mean they have money. The idea is that there is always some way to...
Challenges are on the horizon - Don’t let the mountains grow bigger in your head.
This is the introductory message from the series, “Business lessons from the Trail.” I am writing this series because I sold my business...
Someone hit the pause button - What do I do now!
The world just told us all to stop everything. To many small businesses, this seems like a huge setback. But small business-people are...